🚀 Big News: Spotify Introduces Messaging—Here’s How Artists Can Leverage It

Spotify has officially rolled out a new messaging feature—allowing users to send tracks, playlists, and albums directly to friends.

While artists can’t yet DM their followers directly, this is a huge hint at where Spotify might be heading.

Why this matters:

• Fan-to-Fan Sharing: Every share can help your track reach new listeners organically.

• Early Insight: Artists who understand and leverage fan behavior now will be ahead if Spotify opens direct messaging for creators in the future.

• Build Buzz Outside Spotify: Encourage fans to share your tracks—this multiplies streams without paid ads.

How Smart Artists Can Take Advantage Now

1. Encourage Sharing: Ask your top fans to share your music via Spotify’s messaging feature.

2. Exclusive Content: Offer tracks, snippets, or behind-the-scenes content that fans will want to send to friends.

3. Combine With Other Channels: Drive fans from Spotify to your mailing list, Discord, or social channels for direct engagement.

4. Be Ready for Artist Messaging: Start building habits now so that when Spotify opens DMs to artists, you’re ahead of the game.

Artists who prepare now will benefit the most when direct artist-to-fan messaging rolls out.

Pro Tip: Amplify With Our Services

Combine Spotify fan sharing with these tools for maximum impact:

• Playlist Campaigns: Get your music on curated playlists

• PR Campaigns: Feature your release in top outlets

• Full Artist Support: Let us work on your marketing and visibility

P.S. Want us to set up that early push for you? That’s literally what we do. Comment with “I’m interested” and we can set up a call.

Jelmer from Soar