No clue how to PROMOTE your release? Here's what to do!

Author

Peter Vlčko
July 17, 2024

“I have so much music laying around, but I have no idea what to do with it!”

“I have a release coming up. My last release went pretty well, but I don’t know how to build upon my previous success.”

“I have my first release coming out soon, but there are so many ways to promote it. I have no idea where to begin!”

…

If any of these sound familiar, it’s probably because they are.

I’ve been asked questions like these many times by artists, managers, or even record labels that are feeling helpless on how to promote the content that they have.

Yes, I call it CONTENT, because as a modern day artist, your music = content!

And content promotes content, which means it’s time for action. 

Often, when we help out artists, we suggest working on a multichannel promotion approach.

This is based on the following 3 pillars:

  1. Streams → We utilize our extensive network of well-vetted playlist curators (consisting of record labels, big artists and professional curators) to get you the best results and boost your music. 

    How does this work so well? A lot of promoters, radio stations, record labels, etc. will look at your music and streaming numbers to determine if they want to work with you. But not only that! A boost in streams also increases your song popularity score on Spotify, triggering algorithmic (and editorial) playlists! This way, you are creating a snowball effect for your music.

  1. Exposure → We utilize our decades of research, partners and our large network to give you exposure across radio stations, blogs & media, YouTube channels, and influencers.

    Why is this good? Sharing your music across these channels gives more credibility to your music and you as an artist! Other artists, record labels, promoters, fans etc. will take notice and appreciate you as an artist. But not only that! This type of exposure is also very important in case you have a goal of obtaining a visa (such as a US artist visa)!

  1. Followers → We utilize our marketing power and advertising knowledge to get you more fans and followers! Instagram, TikTok, Spotify or YouTube, we can get you that growth that you are looking for.

    I think it’s obvious, but more followers = more engagement = more fans = more credibility = more everything!

So, now that I have explained these 3 pillars of success, let us know what YOU want to achieve with your music and we can set up a call.

And I have a promise to you…

I promise that we will get you AT LEAST an increase of 100%+ in listeners / features / followers!

Select a release campaign here, and use our code FIRSTCAMPAIGN to get an additional 10% discount.

P.S. If you have any questions, just reply to this email with “I’m interested” and we can set up a call.

Now let’s get you the audience you deserve.

- Jelmer of Soar Music Group