Spotify is Launching Lossless Audio: What You Need to Know (and Do Next)

Spotify has finally launched lossless audio streaming, something fans and artists have been asking for for years. This means listeners can now hear your tracks in studio-quality FLAC, at no extra cost.

3 Actionable Tips for Artists

1) Promote the Upgrade in Your Marketing
Tell your fans your music is now available in lossless quality on Spotify. Share before and after comparisons or highlight details in your mix that shine in hi-res.

2) Master for Lossless (Future-Proof Your Tracks)
Mix and master with high-quality streaming in mind. Subtle details like reverb, acoustic textures, or layered vocals are more noticeable in lossless audio.

3) Re-Engage Fans With Your Back Catalog
Encourage fans to relisten to your older tracks in lossless quality. It is a perfect excuse to push your catalog again. Bundle this with a playlist or campaign to surface past releases.

Amplify you music

Great audio quality does not matter if no one hears it. Pair Spotify’s upgrade with good promotion:

• Playlist Campaigns: Get your tracks on curated playlists

• PR Campaigns: Feature your music in top outlets

• Advertise your music: Reach a new audience

The smartest artists combine new platform features and professional promotion to maximize streams and fan growth.

Now let’s get you the audience you deserve!

Jelmer from Soar