Spotify’s algorithm loved this track — here’s why 🚀

Last month we worked with an artist to promote their newest release.

But here’s what happened: within 2 weeks, Spotify’s algorithm picked it up.

The track started showing up on Release Radar, Discover Weekly and Radio.

Their streams basically tripled within a couple days time.

And the best part? It came from building the right momentum — exactly what we focus on with our Spotify promotion campaigns.

Here’s what triggered it:

• Fans actually saved the track as soon as it dropped (not just listened once and moved on).

• The song had a really low skip rate — people were actually finishing it.

• There was already some buzz outside of Spotify (press features, we used an ad campaign, early hype).

Put those signals together, and Spotify basically said: “Cool, let’s show this song to more people.”

👉 The point is: you don’t need 100k followers or a label budget for the algorithm to notice you. What you need is momentum in the first weeks. That’s when Spotify is watching.

If you’ve got a release coming up, make sure you’re stacking the deck in your favour. Because when the Spotify algorithm jumps on board… it’s a game changer.

P.S. Want us to set up that early push for you? That’s literally what we do. Comment with “I’m interested” and we can set up a call.

Jelmer from Soar