Spotify’s New AI Tools: What This Means for Artists

Spotify just confirmed it is partnering with Sony Music Group, Universal Music Group, and Warner Music Group to develop a new wave of AI tools built for artists, not against them

Instead of competing with artists, Spotify now wants to empower them. At Soar Music Group we are happy to hear this because we are all for empowering independent artists and labels.

AI will become part of the promotion toolkit, and early adopters will stand out. 

For artists, the question is simple: what does this mean for me? 

3 Ways Artists Can Benefit from Spotify’s AI Push

1️⃣ Use AI to Strengthen Your Story
Spotify’s new ‘Artist-first’ direction puts authenticity at the center. With fake uploads and cloned vocals being removed, your real voice and story will matter more than ever. Use your marketing to highlight what makes your artistry unique — your creative process, your human touch, your sound.

2️⃣ Combine AI Insights with Real Promotion
As Spotify and the major labels roll out AI-driven features, expect smarter audience insights and discovery tools. Pair that data with strategic campaigns — playlist pitching, PR pushes, and fan outreach — to turn visibility into lasting results.

3️⃣ Stay Ahead of the Curve
This is the early phase of a bigger industry transformation. Artists who learn to use AI creatively, without relying on it, will be the ones who grow fastest. Treat AI as a way to scale your ideas, not replace your artistry.

How Soar Music Group Can Help

At Soar, we help artists turn new technology and platform changes into real exposure and results. Whether it is Spotify’s new AI features or emerging tools for fan growth, we make sure your music is heard.

• Playlist Campaigns: Get your tracks on curated playlists

• PR Campaigns: Promote your releases to media, blogs and radio

• Advertise your music: Reach a new audience

The smartest artists combine new platform features and professional promotion to maximize streams and fan growth. Interested to know more? Fill out this form and we will get back to you to discuss your plans and ideas.

Now let’s get you the audience you deserve!

Jelmer from Soar