Why Promotion Is Non-Negotiable in 2025

Happy New Year, Soar Family! 🎆

2025 is here, and with it comes new opportunities to take your music to the next level. You’ve invested in studio time, mastering tracks, creating artwork, and even developing content - but let’s be honest, there’s one area where many artists hesitate to invest: promotion.

Here’s why it’s time to change that.

Why Promotion Is Non-Negotiable in 2025

The music world is more competitive than ever. AI tracks are flooding platforms, and fans are constantly scrolling for the next big thing. If you’re not promoting your music, you’re relying on luck to stand out.

For many artists, hesitation comes down to two reasons:

1. Lack of clear goals

   Streams? Gigs? Growing your following? Without defining success, it’s hard to know where to start.

2. Uncertainty about where to start

   Should you boost your posts? Pitch playlists? Post daily? Without a plan, promotion feels overwhelming.

How We Help Artists Promote Smarter

In a nutshell, here’s how we help:

• Playlisting Campaigns: Get your music heard by connecting to the right playlists.

• PR Campaigns: Turn your music into a story with press and radio coverage.

• DJ Promo Campaigns: Get your tracks spinning at festivals, clubs, and events.

Skip the guesswork. Let’s define your goals and build a plan tailored to your success.

🔗 Explore all of our services

We’ll handle the heavy lifting - so you can focus on what you do best: making great music.

Here’s to your best year yet,

Jelmer from Soar

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