Why Save Rate Matters More Than Streams

Many artists still judge success only by play counts… Streams look good, but they no longer tell the full story.

Spotify now pays much closer attention to how listeners behave, not just how many times a track is played.

Save rate and repeat listeners are two of the strongest signals. When someone saves your track and comes back to it, it tells Spotify your music has long term value.

When we get asked the question “What is the best way to promote my release on Spotify?” we ideally focus on two things:

1) A solid playlisting campaign to help you drive the numbers

2) An advertising campaign to get quality listeners with a high listening intent

Doing both these things will combine the best of both worlds: You get the validation and the engagement your song needs.

But promotion alone is not enough. Your profile, branding, release timing, and follow up content all influence whether listeners stay or disappear.

Build Releases That Drive Real Engagement

If you want help improving your save rate, building repeat listeners, and structuring releases that last longer than week one, fill out the form below. We will reach out personally.

👉 Fill out this form and we will reach out personally.

Now let’s get you the audience you deserve!

Jelmer from Soar