Why You Need to Treat Your Spotify Profile Like a Landing Page

Don't ignore your Spotify profile. Here’s why that’s a huge mistake.

Author

Jelmer Rotteveel
November 13, 2025

Most artists treat their Spotify profile as an afterthought.

They upload a track, leave the page untouched, and hope the algorithm finds them.

If this sounds like you and want to improve your Spotify game, pay attention to the next part.

Because Spotify is testing deeper analytics, updated listener insights, and upcoming fan messaging features, and the artists who optimise their profiles see more traction.

A Spotify profile now functions like a landing page.

It decides whether a listener stays or skips, whether an editor takes you seriously, and whether the algorithm pushes your music forward.

An incomplete profile signals low intent and low quality, and that affects both human curators and automated systems.

Three areas matter most.

  1. Visuals. Your photos and canvas visuals influence skip behaviour and session length. Poor visuals reduce your chance of being surfaced.

  2. Bio and branding. Editors check your profile before considering playlist placement. A weak or empty profile lowers credibility.

  3. Activity signals. Consistent updates and polished presentation strengthen your positioning in the recommendation system.

If you want to improve your visibility on Spotify, your profile needs to look like you take your career seriously. That is the baseline before any playlist pitching, PR, or distribution support can make a real difference.

If you want a profile audit, promotional support or want to join our distribution waitlist, fill out the form.

How Soar Music Group Can Help

At Soar, we work on getting you real, personalized exposure and results.

The smartest artists combine personalized and professional promotion to maximize streams and fan growth. Interested to know more? Fill out this form and we will get back to you to discuss your plans and ideas.

Now let’s get you the audience you deserve!

Jelmer from Soar