Why Your Streams Drop After the First Week

Many artists experience the same pattern…

You have a solid first week after release, get some playlist adds, a spike in streams, and then everything slows down.

This can be super frustrating…

But it is not because the song suddenly became worse. It is because the release was not built to last.

Spotify does not evaluate a track once. It evaluates how listeners behave over time. When promotion stops after release week, signals weaken. Save rates flatten. Repeat listeners disappear…

And the algorithm moves on.

Most stream plateaus come down to three things.

1) Promotion ends too early. Release week is the start, not the finish!

2) There is no follow up content to keep listeners engaged.

3) Metadata and profile setup are not strong enough to support long term discovery.

A good release needs structure. Ongoing promotion. A clear plan for weeks two, three, and four. Without that, even the best songs can lose momentum.

Release promotion done the right way

If you want help structuring your release plan, distribution setup, and promotion strategy for long term growth, fill out the form below.

👉 Fill out this form and we will reach out personally.

Here’s to a strong year ahead.

Now let’s get you the audience you deserve!

Jelmer from Soar