Most artists waste money because they don’t understand what each promotion channel actually does.
They expect one channel to do everything, but it just doesn’t work like that.
After running many campaigns for a wide range of artists and labels, we know exactly what to use which channel.
In this email, I will break down how our core services perform in practice:
Playlist campaigns (our most cost-effective entry point)
High volume, low cost, but lower intent.
We place your music in curated playlists that drive consistent streams and build social proof. These listeners didn’t actively search for you, but this is the fastest way to build momentum and data at scale. It drives the Spotify popularity score and algorithmic traction, creating a snowball effect for your release.
Advertising campaigns (Meta, YouTube)
Higher cost per stream, but significantly stronger targeting.
We run structured ad funnels that push users from discovery to Spotify. These are active listeners who choose to click, which makes them far more valuable long term. This is where fanbases are actually built.
UGC campaigns (TikTok)
Less predictable, but with the highest upside.
We activate creators around your track to generate reach and attention. Campaigns start from $1500, with results ranging between 1M and 5M views and around 1 to 2% conversion to Spotify. Beyond streams, this builds visibility on TikTok itself, which compounds over time.
Ready To Get Started
If you are serious about your music and if you have any questions or you are ready to set up a promotion plan, make sure to book a call with us.
We will look at your current situation and tell you what can work best for you.
👉 Click here to book a call.
Now let’s get you the audience you deserve!
Jelmer from Soar
