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Oliver Buchannon
Jelmer Rotteveel
Playlists vs Ads vs UGC: What actually works?

Mar 26, 2026

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2 min read

Playlists vs Ads vs UGC: What actually works?

The truth behind playlisting, ads, and TikTok.

Jelmer Rotteveel
Jelmer Rotteveel
If Your Music Is Stuck, Read This

Mar 12, 2026

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2 min read

If Your Music Is Stuck, Read This

Your music is not the problem. Visibility is.

Jelmer Rotteveel
Jelmer Rotteveel
Your Music Deserves Attention. 10% Off This Week Only

Feb 12, 2026

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2 min read

Your Music Deserves Attention. 10% Off This Week Only

For a limited time only. 10% off our services to help you grow properly this year.

Jelmer Rotteveel
Jelmer Rotteveel
Why Save Rate Matters More Than Streams

Feb 5, 2026

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2 min read

Why Save Rate Matters More Than Streams

Engagement quality is now more important than raw numbers.

Jelmer Rotteveel
Jelmer Rotteveel
Why Your Streams Drop After the First Week

Jan 31, 2026

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2 min read

Why Your Streams Drop After the First Week

Strong first week, then nothing. This is not random.

Jelmer Rotteveel
Jelmer Rotteveel
Spotify Is Rewarding Consistency More Than Ever

Jan 18, 2026

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2 min read

Spotify Is Rewarding Consistency More Than Ever

A new year means a clean slate and better decisions for your music.

Jelmer Rotteveel
Jelmer Rotteveel
2026 Starts Now. Let’s Build This Year Properly

Jan 2, 2026

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2 min read

2026 Starts Now. Let’s Build This Year Properly

A new year means a clean slate and better decisions for your music.

Jelmer Rotteveel
Jelmer Rotteveel
The AI Shift in Music is Here. Are You Ready?

Dec 10, 2025

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3 min read

The AI Shift in Music is Here. Are You Ready?

AI is changing music and contracts faster than artists realise. Here is what to do next.

Jelmer Rotteveel
Jelmer Rotteveel
Black Friday: Get a Free 30 Minute Consultation About Your Music!

Nov 20, 2025

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2 min read

Black Friday: Get a Free 30 Minute Consultation About Your Music!

Book a call now before we stop this.

Jelmer Rotteveel
Jelmer Rotteveel
Why You Need to Treat Your Spotify Profile Like a Landing Page

Nov 13, 2025

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3 min read

Why You Need to Treat Your Spotify Profile Like a Landing Page

Don't ignore your Spotify profile. Here’s why that’s a huge mistake.

Jelmer Rotteveel
Jelmer Rotteveel
Your Music Is Not Safe With DIY Distributors Anymore

Nov 6, 2025

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2 min read

Your Music Is Not Safe With DIY Distributors Anymore

No customer support, random takedowns, zero answers. Let’s fix that.

Jelmer Rotteveel
Jelmer Rotteveel
Spotify’s New AI Tools: What This Means for Artists

Oct 30, 2025

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3 min read

Spotify’s New AI Tools: What This Means for Artists

Spotify is building “artist-first” AI tools with the major labels. Here’s how you can use this shift to grow your music career.

Jelmer Rotteveel
Jelmer Rotteveel
Is Daniel Ek Leaving Spotify? What This Means for Artists

Oct 2, 2025

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2 min read

Is Daniel Ek Leaving Spotify? What This Means for Artists

He’s stepping down as CEO after 19 years. Here’s how this change could impact artists.

Jelmer Rotteveel
Jelmer Rotteveel
Spotify is Launching Lossless Audio: What You Need to Know (and Do Next)

Sep 24, 2025

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2 min read

Spotify is Launching Lossless Audio: What You Need to Know (and Do Next)

Here’s how to turn it into more fans and streams.

Jelmer Rotteveel
Jelmer Rotteveel
👉 3 Simple Spotify Tweaks That Could Add Thousands of Streams

Sep 10, 2025

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2 min read

👉 3 Simple Spotify Tweaks That Could Add Thousands of Streams

Most artists miss these small but powerful tricks

Jelmer Rotteveel
Jelmer Rotteveel
🚨 Don’t Leave Money on the Table: Spotify & Apple Are Paying Artists Directly

Sep 4, 2025

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2 min read

🚨 Don’t Leave Money on the Table: Spotify & Apple Are Paying Artists Directly

Artists who ignore this are missing out on easy revenue.

Jelmer Rotteveel
Jelmer Rotteveel
🚀 Big News: Spotify Introduces Messaging—Here’s How Artists Can Leverage It

Aug 27, 2025

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2 min read

🚀 Big News: Spotify Introduces Messaging—Here’s How Artists Can Leverage It

This Spotify feature will be used by every independent artist

Jelmer Rotteveel
Jelmer Rotteveel
Spotify’s algorithm loved this track — here’s why 🚀

Aug 20, 2025

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2 min read

Spotify’s algorithm loved this track — here’s why 🚀

The simple signals Spotify looks for...

Jelmer Rotteveel
Jelmer Rotteveel
How We Got This Artist Noticed by a BIG Record Label!

Aug 13, 2025

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2 min read

How We Got This Artist Noticed by a BIG Record Label!

You won't believe which label contacted him 🤯

Jelmer Rotteveel
Jelmer Rotteveel
Why Promotion Is Non-Negotiable in 2025

Jan 8, 2025

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4 min read

Why Promotion Is Non-Negotiable in 2025

Jelmer Rotteveel
Jelmer Rotteveel
Soar Music Group's Weekly Newsletter

Soar Music Group's Weekly Newsletter


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