Most artists go viral and lose everything within a week.
It’s not that the music wasn't good, but it’s mainly because they had no system to catch the people who showed up.
The thing about TikTok is that the algorithm sends you a crowd, not a fanbase. Those people didn't search for you, but they just happened to stumble onto you. And nothing awaits them when they get there, they would just leave as quickly
The artists who turn these moments into careers do three things:
They make everything easy to follow. Putting one link in bio, the obvious next step. Just one simple option.
Second, they release again, quick. One singular viral moment may give you attention, but a follow-up release could transform that attention into listeners. If your next track comes out six months late, the window’s gone.
Third, they control their audience. Spotify followers, email lists, a community that you own somewhere. Borrowed social media reach, all else is yours.
A viral moment is an open door. Most artists just stand in it.
Ready to turn your streams into something bigger? Book a call with our team and let's build on it
Jelmer of Soar Music Group
